On-Page SEO

On-Page SEO should always be completed first, before optimizing your site in other ways, and preferably before your site is launched. Enhancing your On-Page SEO is working on the various parts of your website that affect your search engine results directly. Ever wonder how the description and links appear in search results? This information can be edited by either you or a programmer, depending on if you have a CMS.

The biggest factors that can be edited in On-Page SEO:

• Keywords
• Headings
• URL Structure
• Page Speed
• Page Content
• Alt Text for Images
• Internal Linking

As a courtesy, all websites we design or redesign will be sent to our SEO Team for basic On-Page SEO. Once launched, each client has the responsibility of updating all aspects of On-Page SEO.

Off-Page SEO

Off-Page SEO focuses on increasing your Domain Authority by link sharing. This process is done by growing the number as well as the quality of sites that link back to yours. SEO is one of the few marketing strategies where it is easy to quantify the results of your efforts by analyzing search engine position reports, site statistics, visitor conversion rates and other key indicators.

Some of the possible methods include:

• Search Engines Submissions
• Press release (if the Business is new)
• Content publishing/Article Submissions/Guest Postings
• Blogs
• Social Media Marketing